Planning to Win Requires a Winning Plan

Planning to Win Requires a Winning Plan

Planning to Win Requires a Winning Plan

Isn’t it wonderful to think and dream about the “thrill of victory”? Everyone loves to win. Most of us know it’s not just something that happens – unless of course, you are one of the rare few who have hit the lottery!

Experience has taught me the most productive times of my life have happened when I have been willing to plan for success. I have also learned plans may require flexibility, but that is no excuse to give up on developing a winning plan from the beginning. Every pilot understands that although a flight plan is filed, each flight may require adjustment based on the unknown.

With that in mind, wouldn’t it be great to have your own successful flight plan in place? A winning strategy is more likely to produce a successful outcome. I love how Zig Ziglar says it, “Do you want to be a meaningful specific or a wandering generality”. That’s how I think of salespeople who don’t own a winning sales plan. I don’t want the “general stuff” of the day to interrupt what I know to be the meaningful things that create success.

We think this plan is so important at TrainerTainment, that we’ve developed a SALES PLANNER for 2021 that is sure to help you be the sales superstar you were meant to be!

This planner takes the big chunks of your sales goals and breaks them into bite-sized pieces. We’ve included the best sales scripts to help build your connection, qualification, presentation, and closing muscles!
Don’t know who to call – We’ve produced targeted lists by category. The 2021 REACH CALENDAR with guides about timing is invaluable. The TrainerTainment webinar and conference calendar is at your fingertips. BEST OF ALL-you have daily tracking systems available to help you stay on track!

There are tons of good planners in the marketplace today. Maybe your phone has an app that keeps you on track…However, I know when I write it down, a real commitment is made to complete not only the task at hand but to win the game! I hope you will plan to win BIG in 2021. We have such a vision to serve people who want to grow. I would love to help you get one of these planning tools in your hand.

I hope you have a great week and better yet, I hope you are planning to win big in 2021!

Have You Taken Time To Explore YOUR One-Thing?

Have You Taken Time To Explore YOUR One-Thing?

This year has been nuts. I can’t think of a better way to describe it. I just found out a friend of mine from 30 years ago passed away from Covid-19 on Saturday. She got sick in June, went on a vent, was moved to acute care, and then died, November, 28th. Potentially, everyone in the world has a story like this one. And yet, here we are. Looking to a new day. That’s what we do.

We get up, dust ourselves off, and try again. I have been thinking a lot about what are the best things to do at this time. There’s a school of thought that suggests if we throw a bunch of stuff at the wall, something will stick. However, as each day is as unpredictable as the day before, it occurred to me that narrowing my own focus could have a tremendous impact on others and for me. (I just realized I might be writing to myself instead of to you; )

So-with a prioritized focus, what are you really good at? What inspires you? What would you do even if you didn’t get paid? In all likelihood, you may not be getting paid right now! What’s the one thing you do that brings joy to you and to others? If you don’t know what that is, why not? Has someone told you you’re not good enough at that thing? I call BS on that someone if that’s so. I promise, there is something about you…there’s something you do…or love…or think about…or dream of…there is that one thing in you that should be out – for you and for the world.

There’s never been a better time to explore your one thing. Everything is a little bit slower. I’m aware there is uncertainty, and hello – things are always uncertain. We never have control. Control is an illusion or maybe even a delusion. (That sounds like the title of the next blog!) I digress.

I encourage you to spend 15 minutes exploring the following two questions: If you could prioritize and focus on one thing, what would it be? Why? I’d love to hear your answers. Please email me at or reply here on the blog.

For additional inspiration, read Gary Keller’s book – The One Thing


Meaningful Coaching

Meaningful Coaching

Robin Marshall has worked with TrainerTainment for more that 18 months. She’s a committed coach, full of care and compassion. Several months back, I asked our coaches to send in stories about the teams they work with. When Robin shares any story about a team she’s had the opportunity to coach, her eyes light up and her encouraging manner helps me know her teams will win. The story Robin shares below refers to a team who is continuing to stay the course during this uncertain pandemic time. While formal coaching has been on pause for several months, the connection and traction continues. I hope you’ll let us help your team win as we get back into the game! – Beth Standlee


I have had a lot of meaningful encounters with my clients since I started working with TrainerTainment. It’s hard to pick just one story to tell, so instead I want to share with you the journey of one of our clients. From the signing of the agreement between TrainerTainment and this client to the first phone conversation, I could feel the excitement and desire of the owner to move their business forward.


The folks on the second call included everyone from the birthday party coordinator to the Director of the Family Entertainment Center. The call lasted about an hour, and by the end, it was obvious everyone bought in to the process. The buy in even included some uncertainty surrounding the work and changes to the way they were currently handling group and party sales!


During the next few weeks, we gathered data and learned more about their party and group programs. This process allows everyone to learn a little bit more about the business and how important it is to work together. Our program provides a two-day onsite visit, where we prioritize coaching plans with a goal of helping each organization grow as quickly as possible.


Once trust is established, the team can work through any new initiatives and make decisions regarding birthday parties and group events that will allow them to be more efficient and effective with each guest. It was a true eye opener for them to accept the changes, put plans in place for implementation, and work through the process, handling the bumps in the road as they occurred. These folks are intentional learners and do their homework, so our weekly discussions are meaningful, intentional, and growth oriented.


Providing the training and support needed to implement their changes and processes for the past six months has been very rewarding. Knowing they have the right people in the right seats is invaluable. They report their numbers, their successes, and their challenges each week and, even with all of that, don’t forget to acknowledge the effort each of them contributes. And the business grows …

They have leadership, support, teamwork, and trust that continues to build through their daily challenges and experiences. They have seen that when they plan ahead, there are less challenges. If things do come up last minute, they adjust to help support one another and the organization to make things run smoothly and seamlessly for their customers. And the business grows …

This team knows, trusts, and believes in one another. They work together diligently to be successful and are a great example of how a true team operates.


If you’re ready (even if you’re not), why don’t you at least have a conversation with TrainerTainment and see what’s possible. If there has ever been a time to grow party and group sales, NOW is the time. Call Today to schedule a growth call.

How a business coach turned “creative chaos” into a 5-star non-fiction book

How a business coach turned “creative chaos” into a 5-star non-fiction book

Reprinted 1/14/20 from

Beth Standlee is the Founder, CEO, and President of TrainerTainment. She’s also a sought-after speaker, coach, and writer. Through her million-dollar company, she teaches people how to sell with confidence.

Beth believes the ability to sell can turn a life around. She understands this truth intimately. A career in sales turned her life around.

When Beth was only nineteen, she unexpectedly became pregnant. Forced to drop out of college, she said, “Instead of getting my bachelor’s degree, I got my M.R.S. degree—then my M.O.M.!”

She believes she could have gotten stuck, unable to reach for the life of her dreams. She discovered sales—a career path that allowed her to fit work around her family’s schedule.

Beth says she was lucky. Blessed with a “wonderful groom,” she had the flexibility to grow as a professional. In 2004, she fulfilled another deferred dream and earned her bachelor’s degree in English from the University of North Texas.

However, Beth realizes many women aren’t as fortunate as she’s been. Increasingly, she wanted to write a book so others—especially women—could change their life through sales, too.

Her belief in the power of books spurred her on: “I wanted to write a book of my own because I’m a big reader. Books have certainly influenced my life and helped me grow.”

Then she laughed and said, “If this hillbilly from Arkansas can build a business through sales, anybody can!”

Turning Experience into a Compelling Book

As someone with an English degree, Beth is no stranger to the writing process. She writes the blog for TrainerTainment and, since 2006, a monthly column for RePlay Magazine called “The Party Professor.” She thought that writing a book would comfortably fall inside her skill set without much outside help.

So, at the beginning of 2018, she decided to collect her stories and wisdom into a book. She unplugged from work and set aside two weeks to churn out as much as possible. By day two, she realized she needed help.

She bought the book Stop Stalling and Start Writing: Kick the Excuses and Jumpstart Your Nonfiction Book by Nancy Erickson, The Book Professor®. She found Nancy’s structured approach to organizing ideas through BookMAPs™ especially useful.

Beth worked on a draft of her BookMAP but decided to reach out to Nancy for help. When she recalled their first conversation, she remembered saying, “I don’t know what I’m doing. I need your process for helping folks.”

Nancy asked Beth when they would need to publish. It was February 2018 at the time. Beth had a big trade show coming up in June and hoped she could to release it then. Much to Beth’s surprise, Nancy told her five months wouldn’t be enough to finish a book. “Quality takes time,” Nancy said.

Disappointed, Beth said, “At first I thought, ‘What kind of coach are you?’ But then I realized, as a coach myself, how hard it is being on the buyer’s side of coaching. I didn’t like the things Nancy was saying at first. But just like I understand sales, Nancy understood her process. It made me think, ‘So this is how those salespeople feel when a coach comes to help them!”

Partnership with a Book-Writing Coach

Beth felt comfortable with Nancy almost immediately. “It was very collaborative. Nancy helped me focus my story through an extremely efficient process. I came to her with ‘creative chaos,’ and she helped me organize it.”

First, they created a purpose statement. Beth wanted the book to show people—especially women—that a professional career in sales could change someone’s life both professionally and personally.

Soon after, Beth and Nancy structured the book’s problem/solution sets, an innovative part of the BookMAP process. Beth said, “From a speaker’s point of view, I really understood Nancy’s system. Make a point, then drive that point home. It was the same process: First problem. Then solution. Then here’s a story that’s going to help you remember that solution.”

Because Beth worked with Nancy one-to-one, she had the freedom to customize the writing process to her creative style. After some initial back and forth, Beth decided to complete the first draft in one large chunk, then send it to Nancy for feedback.

The notes Nancy gave Beth were insightful. They were also actionable. Beth was able to incorporate the edits during a difficult time—her husband was in the hospital, diagnosed with Non-Hodgkin’s lymphoma. She finished her book as she cared for her husband (who’s now doing much better).

As they approached the final stages of editing, she relied heavily on Nancy’s consistent feedback, especially during such a difficult period.

A Five-Star Book on Amazon!

Beth’s partnership with Nancy gave her the ability to write and organize something as long and complicated as a book. She said, “I’m not a process-driven person, so I really connected with Nancy and her method.”

Beth’s partnership with Nancy gave her the ability to write and organize something as long and complicated as a book. She said, “I’m not a process-driven person, so I really connected with Nancy and her method.”

The Book Professor’s system helped Beth get the book to market as well. She said, “I wouldn’t have kept going if I had been responsible for editing, registering, coming up with the cover, and everything. I could do it, but I’m too busy!”

By May 2019, Beth released her book, People Buy from People. As of the publication of this article, all thirteen customer ratings on Amazon are five out of five stars.

She’s been able to accomplish all of her goals, even donating the book to several women-in-need organizations. Beth said, “When I write my next book, Nancy will be involved!”

To learn more about Beth Standlee’s book, People Buy from People, or to buy a copy, click here.

Reprinted from

At, we help people from all walks of life get from a concept to a high-quality finished book. If you have a story that you need help writing, contact Nancy Erickson here.

Insure Your Investment

Insure Your Investment

I hope you have entered the new year energized and excited! Are you dreaming of big things for 2020!

Did you make big decisions at IAAPA? How will you decide to spend your hard-earned profits this year? Did you invest in new equipment? Are you convinced you’ll get a return on that investment?

I’m curious to know what would stop you from investing 1% to 2% of your total revenue for training and coaching.

Unlike an insurance policy that you hope you’ll never have to use, an investment in training will show an immediate return on the investment. You can’t unknow what you are taught. You get to use the training and coaching $$$ for maximum benefit.

So what stops you? Actually, the better question is how soon do you want to realize a return on your investment?

Our experience is within 90 days out, sales or business coaching students begin to multiply the investment 5 to 10 times.

Want to know more? Click on this Calendly link and schedule a call to learn more.

Get ready to swing for the fences in 2020!

I’m here. What do You Need?

I’m here. What do You Need?

A couple of weeks ago (ok, ok  – it was the opening weekend), my 7-year-old and I went to watch Frozen 2.  The Frozen story is one of my favorites because its’ focus is the story of sisterly love, not romantic love, portrayed in unconditional love and acceptance. If you haven’t seen it, I highly recommend.

In Frozen 2 there was an incredibly profound line that hasn’t left my brain.  The line, spoken by the character Kristoff is simply “I’m here.  What do you need?”

Powerful and incredibly difficult.  Instead of asking people what they need, we are in the practice of:

  • Assuming we know what is best for them.
  • Assuming they want/need us to provide solutions for them.
  • Pushing our own agendas that fill our cup, not theirs.
  • Assuming that we know not only what they need but exactly how they need it as well.

How different would our relationships be, personal & professional, if we just said “I’m here.  What do you need?” and then shut our mouths and actually listened.  Would it be possible to:

  • Grow in understanding of others.
  • Deepen your connections by being willing to meet people where they are.
  • Have more authentic relationships.
  • Increase the support you not only give others but receive in return.

So, that line is my focus going into 2020.  As a coach, friend, leader, family- “I’m here. What do you need?”

You can reach Candi Kelley

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