It Really is the Little Things

by | Guest Services, Performance, Personal, Sales, Service

server with a guest

It is my habit to swing through Starbucks in the wee hours of the morning. I get up around 5:00-5:30, read my daily devotional, and then go to the gym. Some mornings I work out for about an hour, and others (like today) only about 30 minutes. And then I do what I really want to do and swing by Starbucks.

I always order a “Triple Grande Skinny Caramel Latte.” But this morning, I decided on a Venti-Non-Fat-2-Splenda-Coffee. I’m not sure why I went rogue. It must be the conservative in me that realized the coffee was half the price of the latte!

Nonetheless, when I got up to the drive through, the kind gal that works the window said, “Something different this morning…I typed in triple grand skinny caramel latte!” We both laughed. She shared that she was trying to drink soy herself instead of milk. We wished each other a good day, and I drove off.

I have to tell you, I was inspired and surprised at how good it made me feel that she knows me (just by my voice). It seems so silly, I’m sure. I got to thinking about how easy it is to wow others. It’s all about making them feel special.

How many of your guests’ names do you know by sight? How many are you willing to learn per day? The transformative things are the little things. I belong to an amazing CEO group, and at the beginning of the year, our Chair shared these two links with the group. We were so inspired by the Sparring Mind article and able to then put the little things in perspective with the second website, Tiny Habits, that we used much of this information to coach our sales clients with setting goals for the New Year.

As we end the first quarter, I encourage you to click the links and check out both websites. 2023 can be the year that you break through. 2023 can be the year that you realize the kind of success with your family, your business, your job, and even the life that you deserve.

Do you know what I believe? I believe that we do the big things. The big things are the “must do” things. It’s the little things that make the difference. Success is built on the foundation of doing the little things consistently and doing them well.

I’ll leave you with this thought:  In the sales process, we are fanatics about prospecting the right clients, connecting first with others, qualifying their needs (being curious about them before we talk about ourselves), then we present our stuff, and finally, we ask for their business (close). At TrainerTainment, we call that the PCQPC of selling. Each of those components, done in that order, is just one little thing followed by another. If you want to get great at selling, then get focused on doing each of these little things in this order – over and over again whether you’re at the counter, on the phone, or at a function.

AND why don’t you get committed to learning the names of five new people every day and then use their names the next time you see them? A perfect example would be when someone approaches your front counter, you learn and use their name because they paid with a credit card, and then when they leave your facility, you say, “Hey Beth, thanks for coming in today…I’ll see you tomorrow!” Try it – transform your life and theirs.

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