Training Anytime Anywhere

You want to provide training for your team and implement new systems in your center, but you don’t have the tools to do it. Xpress Training gives you online access to all the tools you need to grow your people and your business.

By being a member of Xpress Training, you will gain access to the tools our coaching team uses ourselves! And you get 15% on all products in our store!

Weekly, our team has many conversations about being overworked, overwhelmed, and understaffed.

One of the most important things we can do is to shift our thinking about how we see and engage team members. We of them as “internal guests.” Thinking of the people who work for us as a client or a guest makes it possible to treat them in a new way.

We don’t know a single business owner who thinks about the external guest who walks in the door as “disposable.”  Use these tools and resources to engage your “internal guest.” 

Sign up now for your 7-day free trial. 

Birthday Sales Essentials | TrainerTainment Webinar Series 2026

Birthday parties are one of the biggest revenue opportunities in your center. In this Birthday Sales Essentials webinar, TrainerTainment shares practical ideas for building your Birthday Club, creating profitable party packages, improving party flow, maximizing your schedule, and creating a better guest experience.

Learn more about The GrowthPro Group and upcoming events, here.
Featured Panelists & Sponsors: A special thanks to our powerhouse partners for sharing their expertise:

• • Embed & ROLLER (Data & Operations)
  • Party Center Software (Booking & CX)
  • Betson & Shaffer Distributing (Game Floor & Hardware)
  • A&A Global & Semnox (Industry Standards & Systems)

Articles

Enjoy many articles and papers that will you lead, train, and motivate your team, such as this one on Beyond Birthdays.

Beyond the Birthday Package: What FEC Operators Are Asking About Birthday Sales Right Now

Our recent Birthday Sales Essentials Webinar covered the fundamentals of building a stronger birthday program, but some of the best conversations happened during the Q&A.

Operators asked practical questions about scheduling, pricing, smaller party sizes, Party Hosts, and what to do when birthday sales are not as strong as they used to be. A few themes stood out.

More Parties Should Not Mean More Chaos

If you have multiple party rooms, staggering start times can make a huge difference.

Instead of having every party arrive at once, space them out so your team has time to check guests in, transition groups, clean rooms, and prepare for the next family. A smoother schedule can improve the guest experience and create room for more parties throughout the day.

Do Not Automatically Reach for a Discount

When bookings slow down, lowering the price may feel like the easiest answer. But first, look at the value you are providing.

Parents are not just paying for attractions. They are paying for reserved space, setup, cleanup, a Party Host, food, convenience, and a smoother celebration.

We are also seeing families celebrate with smaller groups, so it may make sense to offer a package designed for fewer guests rather than discounting your standard package.

At the same time, look for ways to add value through experience enhancers such as extra play, food upgrades, adult activities, or special birthday-child touches.

For more ideas on packaging, pricing, and birthday sales systems, explore the Building Birthday Sales Guide.

Every Party Is Also a Future Sales Opportunity

A birthday party may bring ten or twelve children into your center. Every one of those guests has a birthday too.

That makes the Party Host an important part of your future sales strategy. A great host keeps the party organized, makes the birthday child feel special, and helps every guest have enough fun that they want to come back.

Your follow-up matters too. Birthday postcards, bounce-back offers, personal outreach, and timely reminders can help keep your center top of mind before the next celebration.

For more ways to strengthen the guest experience, check out the  Party Host Guide.

The birthday market may be changing, but the opportunity is still there. Families want celebrations that are fun for the kids and easier for the parents.

The centers that make birthdays simple to buy, smooth to deliver, and memorable enough to repeat will continue to win that business.

Looking for more ideas? Browse our TrainerTainment birthday articles.

To get more articles like this, trainings, webinars and other resources – sign up for a FREE Trial of Xpress Training Membership.

Guides

You will have access to all of the Guides included in our Store and some in our coaching program. These guides cover a range of topics your center can use and implement right away.