Have You Taken Time To Explore YOUR One-Thing?

Have You Taken Time To Explore YOUR One-Thing?

This year has been nuts. I can’t think of a better way to describe it. I just found out a friend of mine from 30 years ago passed away from Covid-19 on Saturday. She got sick in June, went on a vent, was moved to acute care, and then died, November, 28th. Potentially, everyone in the world has a story like this one. And yet, here we are. Looking to a new day. That’s what we do.

We get up, dust ourselves off, and try again. I have been thinking a lot about what are the best things to do at this time. There’s a school of thought that suggests if we throw a bunch of stuff at the wall, something will stick. However, as each day is as unpredictable as the day before, it occurred to me that narrowing my own focus could have a tremendous impact on others and for me. (I just realized I might be writing to myself instead of to you; )

So-with a prioritized focus, what are you really good at? What inspires you? What would you do even if you didn’t get paid? In all likelihood, you may not be getting paid right now! What’s the one thing you do that brings joy to you and to others? If you don’t know what that is, why not? Has someone told you you’re not good enough at that thing? I call BS on that someone if that’s so. I promise, there is something about you…there’s something you do…or love…or think about…or dream of…there is that one thing in you that should be out – for you and for the world.

There’s never been a better time to explore your one thing. Everything is a little bit slower. I’m aware there is uncertainty, and hello – things are always uncertain. We never have control. Control is an illusion or maybe even a delusion. (That sounds like the title of the next blog!) I digress.

I encourage you to spend 15 minutes exploring the following two questions: If you could prioritize and focus on one thing, what would it be? Why? I’d love to hear your answers. Please email me at beth@trainertainment.net or reply here on the blog.

For additional inspiration, read Gary Keller’s book – The One Thing


Is Empathetic Encouragement Different than Motivation?

Is Empathetic Encouragement Different than Motivation?

Weekly someone asks me, “Beth, how do I motivate my team?” My standard answer is, “Hire motivated people.” Dan Pink, a dedicated research guru, does a great job spelling out the internal and external ways people are motivated. The big ah-ha for me is in noticing the external motivators like reward or punishment are temporal and in the absence of either, the motivation is gone unless the individual is self-motivated.

Nonetheless, I see myself as a “relentless encourager.” I don’t think that is exactly the same as motivation. In my spiritual journey, I believe my spiritual gift is the gift of exhortation. I took a moment this morning to look up the word exhort and LOVED the definition. Here’s my interpretation…

To strongly and empathetically urge someone to do something.
To persuade someone to be or do their best.


Admittedly, a career in sales and leadership probably work out okay when you have an internal drive to persuade others. We are all trying to encourage others today (I hope). Everyone needs “empathetic encouragement” in today’s environment and in the days to come.

I challenge and encourage you to check in with a team member, a friend, and or a family member and see what’s important to them. Do they feel like they have purpose right now? Could you help them see what their purpose might be? Is there something they could own and call their own?  If so, could you empathetic encourage them to go get whatever that is? Can you help someone else master something they want to get good at?

What is motivating you right now? I’m personally stunned at how my own motivation in recent weeks ebbs and flows. What I know, though, is when I can be a source of encouragement to others, my heart sings.

Please post in the comment section of the blog, what your source of motivation is. What is your gift? Are you sharing It with others?

Love you,

Beth Standlee

Wouldn’t it Be Nice to Solve All Problems Forever?

Wouldn’t it Be Nice to Solve All Problems Forever?

Wouldn’t it Be Nice to Solve All Problems Forever?

During our recent Business Coaching Conference, it occurred to me that when we process any given issue it’s easy to start trying to solve the problem without getting everything out on the table first. Excellent issue processing get’s to the heart of the issue rather than providing a patch for a symptom of the underlying problem. Good discussion, lots of questions, and curiosity must come before problem-solving. To me, this is where all the real work takes hold and moves us forward (professionally and often time personally). 

During this training segment, I got a clear vision of issue processing being akin to cleaning out your cabinets! I guess it was the thought “get it all out on the table” that moved me to my own kitchen cabinets. Or it could have been I was in the mood to do something with my own messy cabinets! Take (52 seconds) and listen to a snippet of the class. SPOILER ALERT…The real issue is NOT unorganized cabinets, it’s our inability to put things back where we got them. Now I know what behavior to change to get the results desired. Seems like 40 years is a long time to solve such a simple problem!

How Do You Measure Accountability for Your Own Growth?

How Do You Measure Accountability for Your Own Growth?

Coaching and Training Goal

Our coaching and training goal at TrainerTainment is to educate, engage, and in turn create some type of transformation. When you look at each sector it’s easy to see there is distinction and clarity around commitment, accountability, and results. Education and engagement can happen independently of one another. Transformation relies on implementation, feedback, intentionality, and a real commitment to growth.

Let’s take a look at each sector involved in training and coaching:

Teacher – or not

Low accountability. Ie: someone says, “Read this book-I learned so much.” You agree and intend to read the book. However, everything else takes priority and you never read the book, watch a Ted Talk, listen to a Podcast-etc.

  • Take a class-independently with no accountability to others.
  • Consume a video
  • Watch TV
  • Read a book
  • Listen to a podcast
  • Skim a blog
  • Attend a webinar
  • Listen to a lecture/speaker
  • Education can be a very independent, consumable activity that one can act on or not.

TrainerTainment provides a myriad of education options. Education pieces are typically low risk, low cost, entry-level options like written, or downloadable guides, free webinars, blog articles, and of course my book-People Buy from People-How to personally connect in and impersonal world.


Moderate level of accountability. Practice happens during a good engagement session. There may be a test or a set of KPI (Key Performance Indicators that measure progress and are followed up on during the practice or coaching session. This is a safe place to implement and practice the education pieces learned in the previous section.

  • Take classes-with others & a teacher.
  • Attend an interactive clinic, workshop, or coaching session.
  • Participate in a program with a coach.

TrainerTainment provides 4 levels of engagement options. A higher level of commitment and risk are required to participate fully in engagement level coaching at TrainerTainment. Virtual Clinics and Onsite Conferences are the lowest levels of engagement options. Onsite training or Virtual location-specific based training is at level 2. Level 3 includes location-based coaching on a weekly or bi-weekly basis has proven to be an effective, efficient way to grow leaders and sales teams across North America. Finally, level 4 coaching provides one to one coaching for individual leaders or salespeople.

Master Level Coach

High level of accountability for the student and the coach. When education and engagement are combined the transformation happens when the outcome is measured. Simply stated, when growth is the goal, learning ensues. At some point, the learning must be applied, practiced, and ultimately attempted. The outcome may be positive, negative, or neutral. Knowing what to do next can be very difficult without a coach.

  • Positive Outcome/Result-reinforce behavior. Encourage, recognize, reward. Cheer-leading is the easiest form of leadership and accountability.
  • Negative Outcome/Result– A Coach or a leader may have to resist ignoring or hoping the negative result will correct itself. (SPOILER ALERT) This is not a good strategy. Addressing the negative result may potentially mean more education and or engagement is needed. A good coach knows how to ask the best questions to understand the best course of action. Accountability is a must in this scenario.
  • Neutral Outcome/Result– Refer to the negative outcome section above.

TrainerTainment has provided on-going coaching for sales and leadership teams for more than 15 years. Those teams have won FEC of the World, increased sales, improved costs, and grown as individuals and organizationally across the board. The people, whether salespeople or leaders & owners, understand that it is their effort that makes the difference. The coaching team at TrainerTainment is devoted to improving processes, listening, and supporting the people on the teams we coach. Collectively, we have well over 120 years of industry, sales, & leadership experience. 

Most winning teams have a coach. If you are looking for real transformation in your business and/or with yourself or individual team members, I hope you call us today. (Click here to schedule a Calendly with me.)

Email me personally at beth@trainertainment.net

Click image to view infographic



5 Star Cleaning Workshop

5 Star Cleaning Workshop

Sonya TerrySonya Terry comes to TrainerTainment after more than 16 years in the laser tag industry as a trainer, general manager and area manager in Texas for Leisure Entertainment Corporation of Canada. The company’s Laser Quest is one of the first manufacturers and operators of laser tag arenas. Sonya has extensive experience in training and motivating young, first-time workers in the amusement industry, which is one of TrainerTainment’s specialties.

Hello welcome to the 5 Star Cleaning process. Cleanliness has always been important, but we all know that is a major focus now. The 5 Star Cleaning Workshop will cover these 5 important areas:

Awareness … Looking at things with fresh eyes, and in a different way.
Hygiene… Personal responsibility to not spread germs, by washing your hands frequently throughout the day.
Product… Use the correct products in the correct places every time.
Sanitation… Committed to the sanitizing surfaces employees and customers frequently touch.
Visibility… Communication and commitment to all. Are you communicating your commitment to your customers do you let them know that safety is a top priority in their center.

You can utilize this 5 Star Cleaning Workshop to ensure that you and you team are ready for business!! Sign up for our newsletter below and immediately receive the link to download the complete workshop package, which includes the training PowerPoint, Cleaning Checklist, and a Certificate of Completion.


The Everyday Choice

The Everyday Choice

It probably sounds cliche…

however it’s been on my mind, every day in every way that I have to be intentional about my choices. How about you? Have you been thinking positively or negatively? Maybe you’re like me on some days and try not to think at all. Have you spent a normal or an abnormal time on social media and/or the news? I’m not sure how to define normal or abnormal so your own perception of normal or abnormal for you works in this question!

I ask, because I believe thinking, directly impacts your feelings, and the way you feel about something ultimately influences what you do. The thought comes first, the way you feel about the thought then drives behavior.

We must protect our thoughts…

We can choose the negative, scary, painful, path. Sometimes that path pops up with no warning at all. The challenge then becomes whether or not you go down that road or decide, what else could be true. Can I take the next fork in the road and follow a more positive or hopeful path?

What helps me-The 3rd or 4th option…

when I get stuck in being overly negative or positive is to practice thinking of at least 3 ways something could be. 2 choices is nothing more than an ultimatum. The stark choice of this or that shrinks a person’s ability to be creative or hopeful and is often paralyzing. I’m certain in that last several weeks the thought of, how am I going to make it or if this doesn’t happen or I’m going to fail, may have come to mind. Look, at these 2 choices-I’m going to fail or succeed. Really? Is that all their is? What could choice number 3 be? If you can’t think of something then go ask someone else. It’s too easy to get stuck in your own head.

When I Fail-I choose to Fall Forward…

In prepping this article I started researching the science of positive thinking. I thought it would be easier for you to buy into my rah rah newsletter today if I included real science. There’s an entire psychological study dedicated to the power of positive thinking. The very BEST business book I’ve read on the subject (and it includes the science) is written by Shirzad Chamine – Positive Intelligence. I don’t think there’s been a better time to read or listen to this book.
Finally for those of you who need something shorter than a book and potentially a video to go with it, you must take 10 minutes a listen to Denzel Washington’s presentation to a graduating class. He asks, “Do you have the guts to fail?”

Personal Message to You…

I am so inspired by every business owner in today’s climate. The sheer GUTS you have to do all that must be done right now is nothing short or real bravery. To the team members who’ve had to wade through all the uncertainty of reduced hours, unemployment, is it safe to be around other people and more-you are incredible. I know so many people who have volunteered to work, help, not work, support others in any way they can. I believe this is an extraordinary time where the unintended outcomes are that we are a better world, a better people, and a better place, whether at home, work, church, or school, where we are truly in service to others.

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