Sales Relationship Tip Number 1 – Listen more than you talk


This one is especially hard for me and most sales people. We’re chatty by nature, which can be a good thing gone bad when we don’t get the subtle shut–up cues that our customers often give us. I believe we talk too much for a couple of reasons. One, we get nervous and fearful that the customer might reject us.Two, we’re excited and passionate, and our hope and belief that everyone should have our stuff overruns the ability to listen to the pieces that our potential client is really wanting to buy. There’s not a single salesperson in the world that hasn’t had the experience of having someone sold and then unsold the situation because they didn’t quit talking . . look how I’m rambling on here! Let’s move on to number 2 . .

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