I saw the title of this article on Twitter. Someone had posted it as their “statement” of the day. It was one of those “YES!” moments because lately I’ve been stuck on the word value … or maybe it’s been stuck on me.
In my job, I’m constantly perusing Facebook and Twitter pages, websites and newsletters, and other such things looking for ways the client, or brand, can stand out. It’s hard to stand out when we’re faced with millions of messages everyday. Every morning I get up, check my mail and delete five to ten unwanted emails from my personal account.
Sure, I signed up to receive those emails because I love the brand. But eventually I realized (at least for the ones I delete each morning) that they were missing the one key component … VALUE.
My time is too precious to take 30 seconds, open up an email, skim it (let’s be honest, we hardly read things fully anymore) and decide what to do next; times five to ten if I were to read all of those emails. It doesn’t matter how “pretty” it is, or how amazing I think the products are, if you’re not giving me something THAT day, at THAT exact moment in time – delete!
Everyone’s time is precious – especially to them. The emails I keep are emails giving value every, single time they send something out. Maybe I’m not looking to buy, but I open it because I know I’m going to come away with some nugget of information … maybe it’s a how-to, or a tip, or recipe. Whatever the case, there’s perceived value there and I seek it out continuously. These people, brands and companies have showed their worth – it goes waaaaay beyond their brick and mortar, and I respect them for that.
The brands I follow on Facebook and Twitter do the same thing.
One of my KPIs (key performance indicators) is to watch no less than three webinars a week. I usually pick topics on social media, marketing and SEO. And man, have I gotten a tremendous amount of value out of them!
Yes, some were awful, made no sense, were disorganized and had no point or takeaway. But the smart ones gave me more value than I could imagine. I found myself with pages and pages of notes.
And guess what? I want to share that VALUE with YOU.
I took my pages and pages of webinar notes and wrote the curriculum for the Smarketing Summit, a day and a half seminar on SMART Marketing. It’s power packed more with tips, ideas and creative genius than you can imagine. I think I’m up to 35 now, and I’ll keep adding terrific tidbits from my webinar watching up until the event takes place in June.
Most of these value-add items are absolutely FREE to implement, while some have a very low cost. In any case, I know they’re valuable and I know you’ll walk away with heads buzzing from new ideas to implement at your facility. Interested? Email me for more information: brooke@trainertainment.net
In the meantime, look at your own emails, signage, phone calls, newsletters, website, tweets, posts and ask yourself this: “If I were the customer, what VALUE would I get from this?”
~ Brooke Ballard
