I’ve had a bit of a reading frenzy lately. And when I read, I get reflective and interestingly enough it makes me think!
I love it that the great, late Jim Rohn said, “You gotta read.” He also indicated that education could make you a living but long term study could give you a great life.
With that in mind, I thought you might be interested in the 3 books I just finished. I’m not going to do a book report but rather I’ll show you the result of the last read.
I think the book that moved me the most was Bob Burg and John David Mann’s
It’s Not About You. To see more go to
www.thegogiver.com. This is one of those allegorical story reads that you can’t put down.
Sales Tough is another short powerful “tips” book that every sales person ought to take a look at. I mentioned this book a few weeks ago in an article. The book is written by Sam Parker and I’m interested to know if anyone has read it.
Finally, I want to share what might be the most important read of the year from a marketing perspective. This book is written by Jaynie L. Smith & William G. Flanagan and its’ title is, Creating Competitive Advantage. I could barely get through the book because I kept having so many “aha” moments about how we are sharing our message at TrainerTainment, and more importantly how our customers are getting information out to their potential buyers. As a result, we are currently doing some unscientific research for some of our clients by calling people who have had group events at their center and asking 4 really important questions:
1. How did you decide to book your group event at this Family Entertainment Center?
2. What did you like most about the experience?
3. Have or will you tell others and recommend they book their group event at this center?
4. Do you plan to have another event at this center?
Jaynie Smith makes the point over and over that often times, the top reasons we think people buy our stuff is really opposite of the things that buyers consider most important. So when we are talking about creating competitive advantage it makes perfect sense to find out with the customer counts as important! Duh… I’ll get back to you on our research. What I can tell you now is that we’ve already been really surprised at the answers to question number two.
I hope these books make it to your reading list; and if you’ll indulge me a few more words I’d like to show you the results of the lessons I learned about getting information out about one of our own products that we consider so valuable to our customers. I’d love your feedback. Tell me what you think of the message? Does it make you want to know more? If we aren’t peaking your interest what would? Thank you and I promise to return the favor and help you with your message as well …
Sales Shopper Program Facts
We’ve helped more than 50 locations increase their birthday sales 10% to 60% over a 6-month to 1-year period of time.
Our Gattis Pizza Client continues to increase year over year. All 17 stores experienced a system-wide, 26% increase in 2010, followed by a 25% increase in 2011.
98% of stores that have utilized the Sales Shopper Program have increased birthday sales by 10% to 60%.
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| Sales Shopper Testimonial |
What makes this program work?
We are 100% focused on winning. We have a diverse group of shoppers. We utilize technology to provide the kind of information you need to produce the right results quickly.
This is a guaranteed proven system that allows you to inspect what you expect from your staff.
Training support and follow up is provided with monthly webinars and access to the TrainerTainment-exclusive “Circle of Influence” group.
Sales Shopper is cost effective. For less than the revenue of one party per month you can increase Birthday Party sales from 10% to 60%, or more.
Sales Shopper offers a money back guarantee. When you use our system we guarantee the results in six months or give we’ll you your money back.
Is your team equipped to book a birthday party? When the phone rings the sound should be Cha-Ching! Are you converting the inquiring customer into a paying guest?
If you’re not sure, or just want to see where you REALLY stand, email us by CLICKING HERE and receive a FREE shop!
