If your product can make a big difference for your customers, then you genuinely need to find out what they need and sell them that. If your approach is all about you and you getting the features and benefits of your product in front of a potential customer so that...

This one is especially hard for me and most sales people. We’re chatty by nature, which can be a good thing gone bad when we don’t get the subtle shut–up cues that our customers often give us. I believe we talk too much for a couple of reasons. One, we get nervous and...