TrainerTainment® Blog
Tips, Coaching, and Training – Onsite, Online, and Ongoing to Improve Sales, Service, and Leadership
A Sales Campaign That Works
Communicating the stuff rattling around in my head is so much fun. It’s even MORE fun when someone uses that information and successfully implements a program (more on that at the end of the article). We have a great customer story to share with you this week. I know...
We are in the PEOPLE Business – Are You?
We are working on a terrific new project for one of our customers to help all of their frontline team members understand that they are salespeople. Selling can be such a hard concept for the front line to follow. In the opening documentation of this newly developed...
Best Promotion of the Year
As I travel the country, I see lots of terrific promotions. I try to pay attention because it is difficult to create that irresistible promo that guarantees people will flood your front door. Last year, the BEST promotion I saw came at the end of the year, and I can’t...
Expectations – Don’t Make Me Wait
We live in a hurry up world. People can be rude, impetuous, quick, and impatient. These are thoughts that have loomed large on my mind this week as I slowly crawl, or limp, from one place to another. I had knee surgery a week ago and I thought that, miraculously, I...
One Chance at a First Impression
I attended my 30 year class reunion this past weekend. Because I was on the planning committee, you can bet we included a bowling event as one of the activities! You can view pictures on my Facebook page. You know those pictures are worth a 1000 words! I don’t...
Human Service
Maybe we should quit teaching what customer service is and talk about people being in service one to another. Everyone has a standard about how they want to be treated. This week, I witnessed guest service at its highest form. The incredible thing is that the service...
Sales Relationship Tip Number 3 – Express gratitude – always
Whether you sell something or not, every contact you make builds a firm foundation for what to do next. You are going to get something out of every sales call you make, no matter what. You have experience that you can file away for the next lead. You learn why people...
Sales Relationship Tip Number 2 – Be more interested in helping the customers get what they need rather than selling your stuff!
If your product can make a big difference for your customers, then you genuinely need to find out what they need and sell them that. If your approach is all about you and you getting the features and benefits of your product in front of a potential customer so that...
Sales Relationship Tip Number 1 – Listen more than you talk
This one is especially hard for me and most sales people. We’re chatty by nature, which can be a good thing gone bad when we don’t get the subtle shut–up cues that our customers often give us. I believe we talk too much for a couple of reasons. One, we get nervous and...
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