Though not a nationally recognized holiday for most, a birthday lands somewhere ahead of Christmas and the candy-filled, colorful costume celebration of Halloween as a kid’s favorite day of the year. From toddlers to teens, a special event where all the attention is on them, calls for putting a spotlight front and center on an experience that’s truly second to none. For a Family Entertainment Center, a birthday grants a golden opportunity to get your customers back in the door as a group, sharing the experience of a grand extravaganza and later spreading the word all over. Before you blow out the candles on the cake, follow a few simple best business practices below with a goal of repeat revenue on route to becoming the best birthday party location around.
Collect Birthdays Anyway You Can
Whether at point-of-sale or through an online marketing software such as FetchRev, collecting birthdates by the bunch is the first step to reaching your customers when they’re ready to spend. For example, sending out an email requesting your customers’ date of birth in exchange for an incentivized gift serves as an equal trade that pays dividends down the road. Putting their information directly in your birthday database allows you, as the business owner to promote your various birthday packages and discount how you see fit to get the party (no pun intended) firmly in place for all the fun.
Put a Focus on What Makes You Fun
Have the biggest trampoline park West of the Mississippi? How about the fastest go-karts in the greater metropolitan area? Perhaps, people come from far and away to enjoy those Instagram-worthy insatiable ice cream sandwiches from your on-site cafe. Whatever the best parts of your business are, identify the money-makers and crowd pleasing perks and promote your birthday party packages around them for best results. Not only are you giving the familiar guests what they want, but you’re earning all new fans of your features as well.
Check-In for the Celebration
Encouraging social media check-ins during, and online reviews after, their birthday experience is a winning way to spread the good word on a great time out at your center. Try promoting a fun hashtag that incorporates the name of your business on Instagram, or offer an exclusive day-of-party addition such as a complementary two-liter of soda for every 10 check-ins on Facebook from an individual party. For every positive review online, reach out to the reviewer and personally thank them for choosing your location for a birthday celebration. For each unfavorable review try to understand and rectify where expectations fell short in a respectful manner. As always, social media can be an invaluable learning tool for assessing your current birthday strategy and optimizing your special offers for best results.
FetchRev’s automated platform makes collecting birthdays and following up with revenue generating purchasable and claimable campaigns simple. Click Here to request a demo or give us a call at (877) 394-2410 today.
