I love this time of “renewal”. Every year, this is one of those inspiring moments in time that makes me feel like everything is fresh. Out with the old, in with the new. It sounds so cliché but honestly for me it makes big difference.
If you were too caught up in the holidays and you had little time for reflection: I encourage you to look at the lessons from last year. Make some decisions about what you learned and then plan for the best year of your life.
From a business perspective, TrainerTainment has set the following goals for 2013.
1. To help at least 4 new centers open in the coming year.
2. We are going to explode our e-learning department so that Dave can employ interns (he mentioned something about “cute coeds”).
3. Our Social Media Division has gone crazy and our goal there is to generate at least 100,000 new fans for the people we serve currently and for those that will come on board during the year.
4. We have big plans to increase center sales with a focus on birthday and group revenues for at least 50 locations this year through our weekly sales coaching program.
5. All of our products are going to be downloadable or in some type of “green form” from our NEW website that should deploy at the end of Jan.
6. We have a commitment to participate in at least 24 education events this year whether at national trade shows, or local and regional events.
7. With our Secret Shopping Program we know that we can increase birthday sales from 15%-65% and in some instances we have had 100% growth. Our goal is to help 100 locations experience this growth this year with this program!
8. We are going to celebrate as a team more often! (I’m thinking about a company cruise)…anyone want to join us just for the fun of it!
9. We will do at least 6 FREE webinars during the coming year (send topics if you would like to be a part of that training development)
10. And we saved the BEST for last, instead of the “Live Summit Events” we are going to deploy an AMAZING “Boot Camp” style training that will combine weekly on-line “interactive” webinar presentation, homework, review, e-learning, and certification of completion. We are pretty excited about this training and feel that in an economy where every dollar counts and time is such a precious commodity that this is an exciting solution to the expense associated with traveling to a live event. We would love to hear what you think of this concept!
Personally, I’m 7 days into being “on track” with the health thing. I’m making healthy food choices and I’ve been in the gym every day for 7 days. I go on the road on Friday so that is always the “true” test for me. I would ask that you send good thoughts my way, pray, whatever it is you do to help another, I know I need the motivation, help, and support!
That leads me to the intent of the newsletter today. What motivates you? Seriously, when you do something because you really want to do it…what’s that about? In your life, in your work, with the people you love, you have an internal driver that creates that motivation.
I have thought a lot about this in recent months. People ask me every day…“How do I motivate my employees.” I keep finding the same answer and that is to only hire people who are self-motivated.
And then, I got to thinking about what I thought motivates me. I’m going to need that when I’m on the road with the diet and exercise goal. It’s easy with the health thing to stay motivated when I’m at home…Let me rephrase that-“It’s easier”. But how do I stay motivated when I really want Popeye’s Chicken or In & Out Burger…or when I’m so stressed that nothing but chips and queso will do?
You’ll think I’m shallow; but what I really believe motivates me is excitement and fun! It sounds a little ridiculous when I say it out loud. However, I know in my heart, that nothing is hard when I’m having fun doing it or if it is very exciting. So things like challenge or competition fall into that motivation bucket for me as well. I will tell you that I am also completely inspired by love and joy. So I’ll move mountains to have those things in my life. The absence of joy or fun, excitement or love, of course are un-motivating.
For instance when my knees hurt at the dang gym, that’s tough (not fun). Or the fact that I know I’m going to be completely sore until about mid Feb. (I hope some of this soreness goes away by then). In those moments I have to think about how exciting it will be to shop at a normal size store, or how awesome I’m going to look at Bowl Expo, or how joyful it will be to live longer because I’m healthier. That’s motivation. Sometimes it’s in the moment and sometimes it’s in the results. How about you? What’s your driver? How will you stay motivated this year, this month, this week, this day?
Thank you for reading. If indeed you made it to the bottom of the email today, or even if you didn’t, I really appreciate the fact that you spent a little time with us today. I hope you’ll take time to share some of your goals and your motivation triggers!
