Krista Estes and Sonya Terry Join Our Growing Team of Sales Specialists

Krista Estes and Sonya Terry Join Our Growing Team of Sales Specialists

Krista Estes

TrainerTainment is pleased to announce that Krista Estes and Sonya Terry have joined the company as sales specialists.

Krista comes to TrainerTainment after eight years with Walmart as a talent manager and trainer in its Academy Operations training center. She is a third-generation amusement industry veteran, having started her career as a teenager working in her family’s Cowtown Bowling Palace in Fort Worth. Her father, Jay Trietley is a 40-year veteran of the bowling industry who taught her the essentials of customer service.

Krista was a competitive youth bowler and began her college studies on a scholarship from the Youth American Bowling Alliance. She graduated college with a B.S. in fashion merchandising from Texas Women’s University and a M.S. in organizational leadership from Northwood University.

Sonya Terry

Sonya Terry joins TrainerTainment after more than 16 years in the laser tag industry as a trainer, general manager and area manager in Texas for Leisure Entertainment Corporation of Canada. The company’s Laser Quest is one of the first manufacturers and operators of laser tag arenas. Sonya has extensive experience in training and motivating young, first-time workers in the amusement industry, which is one of TrainerTainment’s specialties.

Prior to Laser Quest Sonya worked for more than ten years in fashion retail, where her responsibilities including developing policies, procedures and best practices for Boot Town, a chain of 17 western wear stores.

“Krista and Sonya know from experience the training and operating practices that lead to the success of an amusement center,” says Beth Standlee, CEO of TrainerTainment. “They are also accomplished sales professionals who are ideally suited to helping our customers grow
their sales and service teams and make their businesses thrive.”

TrainerTainment’s Third Annual Advanced Sales Conference to be Held August 21-22nd

TrainerTainment’s Third Annual Advanced Sales Conference to be Held August 21-22nd

FEC Sales and Operations Pros can Still Register for This Popular Conference

FORT WORTH (August 6, 2019) – TrainerTainment will hold its third annual Advanced Sales Conference August 21-22, 2019 at Jake’s Unlimited Family Entertainment Center in Mesa, Arizona. The popular two-day training session focuses on advanced techniques that help salespeople find more clients, maximize time and close bigger sales more often. Participants will also learn how to implement these techniques in their own centers to grow birthday party and group sales. ”

New business is the lifeblood of every business and we are going to show sales and operations teams how to make that an easier and more effective process,” says Beth Standlee, CEO of TrainerTainment. “Sales and operations can often clash. We will look at how to create more synergy between these two important parts of the business.”

Topics to be covered will include:

    • Creating Referral Systems that Sell
    • Getting Out the Door More
    • The Dangers of Discounting
    • Tackling the Toughest Calls
    • Tug of War: Sales vs. Operations

Participants will also be able to visit Jake’s Unlimited, which IAAPA recognized in 2018 as the Top Family Entertainment Center of the World. It is one of several clients of TrainerTainment to have received this honor from IAAPA. Jake’s Unlimited is an indoor entertainment venue for all ages – kids, young adults, adults, and families – offering games, rides, laser tag, bowling, mini bowling, dining, event spaces and more all in one destination.

How Well Do You Really Know Beth?

How Well Do You Really Know Beth?

That’s the question – how well do you really know Beth Standlee, fearless leader of Trainertainment? If you are familiar with the company and a regular reader of this newsletter, then you most certainly know who she is. But do you really KNOW who Beth is? I thought I did, but recently I came to find out how little I knew about her real story.

You see, I have known and worked with Beth Standlee for over 15 years. I was head of marketing for a successful family entertainment franchisee when we met. We hired Trainertainment to help with our in-store sales team. She was engaging, friendly, and I felt immediately comfortable working with her. Our relationship grew over the years, and I considered her a friend, as well as a colleague.

When I left that company and began to do freelance content marketing writing, I reached out to Beth because I knew how adept she was at networking. Even though we had not worked together for a couple of years, I knew she would do everything in her power to help me succeed in selling my new company. Because that’s the kind of person she is. After chatting for a bit, she told me about this book she had written.

Wait – what?! A book? Yes, that’s right, Beth was in the process of publishing a book on sales training and the sales process titled “People Buy From People: How to Personally Connect in an Impersonal World”. This was the answer to my prayers. If anyone could guide me down the terrifying path of having to sell myself, it was Beth. So, I wrangled a pre-sale copy out of her, and I dove in.

That’s when I realized how little I knew about Beth Standlee, the person. You see, this book is more than a guide to mastering the sales process. It’s also the story of Beth’s journey from unwed, pregnant teen to founder and CEO of Trainertainment. I connected with her from the get-go as her story unfolded. She is honest and emotional about her struggles to get where she is today. She outlines her strategies and gives very clear steps on how to master the sales process by connecting with people and believing in how much you can help them, rather than how much money you can make. She makes you believe that you can be a success if you just get rid of the self-imposed limiting beliefs that are holding you back.

So, there you have it. Beth wrote a book. And if you want to be successful in what you do, I encourage you to get it and devour it. Because here’s the thing – we are all selling something every day. You don’t have to have “Sales” in your title to sell what you believe in. Heck, I successfully sold my nine-year-old on an earlier bedtime the other night by applying what I learned from her book.

I asked Beth if I could post about her book because I believe in it. If you are reading this newsletter, then you are probably someone that wants to improve your sales and marketing process. I encourage you to invest in “People Buy From People”.

I hope you find as much joy and satisfaction from reading it as I did.

 

April Smith

Owner, eContent Success

 

 

Trainertainment Welcomes Robin Marshall

Trainertainment Welcomes Robin Marshall

I’m very excited to announce Robin Marshall is joining the TrainerTainment coaching and training team. Robin’s experience in the bowling community sets her up as the kind of coach who inherently understands the needs of this market segment.

TrainerTainment has been very involved in the bowling world since the company started in 2005. We believe Robin’s perspective enhances our overall ability to help this specific community grow.

Robin exemplifies the TrainerTainment core values. She is an astute learner. If you spend any time at all with her you’ll “feel” how kind and in service to others she is. Her smile lets you know you are going to have fun if you’re engaged with Robin. Robin is a competitor, so you know she’s a high performer.

When you read her bio below, you’ll notice she states that her goal is “to serve people and help them grow to their full potential!” This is a statement Robin made to me during our interview. I knew then she would be a perfect fit. Robin has been working hard the last 30 days learning the TrainerTainment way. Some of you have met her already. Many of you know her. Please take time to welcome Robin to the TrainerTainment team and raise your hand now if you’d like to be coached by a world class human!

Sincerely,

Beth Standlee
Founder & CEO


ABOUT ROBIN MARSHALL

Robin Marshall has been in the bowling industry for more than two decades. In that time she has served as a USBC Regional Manager, conducting visits and presentations to both local and state associations providing education about current products and programs.

She served as the conduit between USBC and the local association volunteers. In addition, she has been a member of Team USA, a youth coach, and served on both local and state association boards for over ten years.

As a Team USA athlete, Robin served on the Single Membership Task Force that merged all bowling organizations into the United States Bowling Congress in 2005.

Her professional career has also included grassroots coalition building, strategic planning, program management at the local, state, and national level, and volunteer recruitment training. She has provided over 100 trainings/presentations at all levels and her goal is to serve people and help them grow to their full potential.

TrainerTainment Announces 2018 Conference Schedule

Dallas, Texas – TrainerTainment is excited to announce their 2018 conference schedule for 2018. The conference dates are as follows:

April 12 & 13, 2018 – Train the Trainer Conference

August 22 & 23, 2018 – Advanced Sales Conference

October 11 & 12, 2018 – Business Coaching Conference

All three conferences were created to achieve TrainerTainment’s purpose, provide fun training that has serious results to grow people and businesses. TrainerTainment’s Train the Trainer conference will give people the tools they need to go back to their centers to train and grow their people. We will follow up with our Advanced Sales conference that will teach sales teams the foundations of sales and prepare them for the upcoming holiday season. The series will finish with the Business Coaching Conference, teaching owners and leaders how to get everything they want out of their business.

“My favorite thing about our conferences is getting to see the attendees working together and hearing that other people in the industry have similar struggles,” said Mary Southwick, Director of Training. “We allow people to share and issue process the problems they face and many times come up with an outside the box solution through our discussion. I believe the attendees often come away with a new feeling that we are all in it together and I’m not the only one with this struggle.”

Registration will be available November 1, 2017. Participants who sign up early will save $100 off registration. For more information on how to register visit www.trainertainment.net or contact Kim Wheeler at 210-204-3433 or kim@trainertainment.net.

About TrainerTainment: TrainerTainment focuses on training and coaching to enhance leadership, business strategies, promotions, sales, group events, birthdays, and company party programs. Developing people, implementing business processes that get results, and teaching teams how to create a thriving sales culture through great service are our primary goals. TrainerTainment is located in Texas and has worked at facilities in the United States, Canada, and Australia and has spoken at events worldwide.

For more information on TrainerTainment, please visit: www.trainertainment.net

Connect with us on Facebook, Instagram, and LinkedIn.

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TrainerTainment Sponsors School Supply Drive for Gulf Coast Schools

Dallas, Texas – The Texas Gulf Coast Region suffered significant damage from Hurricane and Tropical Storm Harvey. TrainerTainmnet is a Texas-based company with a heart the size of Texas. In an effort to help our community, TrainerTainment is hosting a school supply drive to assist schools in the Gulf Coast Region with recovery.

“We grow people and businesses and we do it in that order, people first!” says Beth Standlee, Founder & CEO. “We are educators in every sense of the word and we want to do everything we can to help.”

Director of Marketing Rosie Salas is located in Spring, Texas and has seen first hand what the devastation has done. “We are so blessed that our home is safe and we are high and dry. We have seen massive devastation here. People are donating clothes and food but it will be important for us to get our kiddos back in school to have a sense of normalcy while the adults do what they need to at home.”

Many schools in the region are closed and other school districts are stepping up to enroll as many students as they can. There is no doubt an overwhelming number of schools have lost everything.

People wanting to help and donate can click on our wish list through Amazon and purchase products. The TrainerTainment staff will work with schools to make sure supplies are delivered to those in need. You can find the list at http://bit.ly/HarveyReliefSchoolSupplyDriveTrainerTainment is encouraging family entertainment centers to host their own school supply drives.

 

About TrainerTainment: TrainerTainment focuses on training and coaching to enhance leadership, business strategies, promotions, sales, group events, birthdays, and company party programs. Developing people, implementing business processes that get results, and teaching teams how to create a thriving sales culture through great service are our primary goals. TrainerTainment is located in Texas and has worked at facilities in the United States, Canada, and Australia and has spoken at events worldwide.

 For more information on TrainerTainment, please visit: www.trainertainment.net

 Connect with us on Facebook, Instagram, and LinkedIn.

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