BELIEVE IT! We have the opportunity to see so many entertainment facilities across this great country and even around the world once in a while. This week, besides being part of the greatest snowstorm in the history of the Northeast, I got to work with an amazing team at Laserdome in Lancaster, PA.
Believe me when I tell you you can’t imagine what they are doing in this quaint little town. Laserdome, as its name suggests, has a terrific laser tag facility featuring Lasertron equipment. They also have this cool dome that is the home for a product they sell called Laser Concert. I did not know what a Laser Concert was. When owner Karl Ross explained the product, it sounded pretty neat. But when I saw it, I was completely blown away! Thus, the title for our newsletter this week. Do you have something in your center that has that – “YOU GOTTA SEE IT TO BELIEVE IT” – quality? I believe this is a strong marketing message.
In simple terms, a Laser Concert is a theater in the dome with music and a laser light show that is cooler than anything I’ve ever seen! This 30-minute experience has groups of music that the customer can choose from. Everything from good ol’ rock and roll, a piece of the Christian music set, Pink Floyd, to pre–teen bop featuring Hannah Montana. The light show is professionally created by the Laserdome staff, who are all at least 18 years old and above, and they implement a policy of hiring only 18 and up. The laser show creator is creative and takes great pride in the show – and it shows!
Our work with this team was to help implement a new birthday party program. We had the great fortune to Audition all their existing staff to help determine which team members would be best suited for this new Party Pro role! When onsite, our goal is always to deliver new ways of doing business so the facility experiences the model and can duplicate our efforts. We subscribe to Steven Covey’s “teach a man/person to fish” rather than just giving them the fish…that way, they can eat for a lifetime, not just for a single meal. We worked with the sales team to help in their efforts to close more parties. Finally, we trained those new Party Pros to provide that service–minded memorable experience with their new party packages!
I’m so glad I got to go to Lancaster (snow storm and all). I don’t think I could have fully appreciated this little diamond out here in Pennsylvania. I’m obsessed now with what we have at TrainerTainment that might make our customers say – “YOU GOTTA SEE IT TO BELIEVE IT!” What do you have at your center that would send your guests out into the world exclaiming, “YOU GOTTA SEE IT TO BELIEVE IT!”? Please share your WOW factor here!
