My friend Mary had a classic sales experience last week. I couldn’t wait to share it with our readers. I think there is a real divide between sales and marketing. Sometimes I watch “what could be great sales people” fall into the category of good because they think that marketing materials are their barrier to gaining sales.
Ladies and gentlemen I present to you the BEST marketing piece I’ve seen all month: CLICK HERE to visit our Facebook page and see the picture.
There you have it. Marketing, and all its’ splendor. This really is a great marketing piece. When you look at this bit of brilliance you MUST agree that it is indeed a terrific piece of marketing. This flyer contains several excellent sales & marketing elements:
1. A hook: Look at the title. Dog Lovers – there is a great target market for dog lovers. The young women who put this campaign together understood that there is safety in numbers. The number of dog lovers in our country is immense. I think these marketing neophytes counted on the number of dog lovers in their neighborhood would be big enough to build a business that would be all they could handle.
2. Simplicity: To me, it is very easy to understand the offer. You have 3 simple choices of services. There’s a definite time for delivery. The price is clear. It’s one page.
3. Clarity: I think it is very easy to understand the services. You can get your dog
a. Walked
b. Sat
c. Or washed
I can tell how much it costs (by the way did you notice the service was listed first and price was at the end!) I love these girls. The time, although limited to 3:30-5:00, is clear about when you can receive these services.
4. Value Add: Leashes will be provided if you don’t have a special one! THIS is priceless. It says we know you care about your dog; but we care even more! If you don’t have a special leash, you can count on us to provide that for you (free of charge).
5. Call to action: It is easy to see how to get in touch with this “Dog Lover” service provider. The phone number says: CALL (that’s call to action)…it’s big and in the center of the marketing piece. How can you resist!
OKay, I love sales. I know very little about marketing. However, I know enough to recognize a GREAT marketing piece when I see it. The real key to the success of this business venture is HOW these young women used this marketing piece.
They DID NOT just drop their flyer door to door in the neighborhood.
These young businesswomen went door to door with their marketing piece in hand. They did NOT leave it on the door. They only gave it out to people who answered their door. Mary was one of the neighbors who were personally engaged by this great sales team.
These girls knocked on Mary’s door and made a connection. They handed her the flyer then qualified her by asking if she loved dogs. They found out how many dogs Mary had and what their names were. Can you believe this? They used Lily and Walter’s name in the sales pitch. I swear to God I’m going to have these girls come to work for me!
There was passion and belief in what they could do for Mary’s dogs and how they could help Mary by saving her time. Their offer was irresistible. Their marketing piece was not all that professional, but it painted a clear captivating message. I know you are wondering if Mary purchased “dog lover” services. Do you really need to wonder? I think I even have a great picture of the girls washing Walter and Lily, I just can’t find it. I’ve been out of the country this week but I assume there is probably a long-term relationship in store for Mary, the dog lover crew, and Walter and Lilly! We’ll post pictures on our Facebook soon!
If you want to dig into more great sales tactics and techniques then I hope you’ll pick up the phone today and call Sunset Stations Casinos to reserve you room May 5th and 6th. Please sign up attend our Sales Training Seminar. This is a “DON’T MISS” opportunity to interact with other sales teams from locations around the country. Sunset has a GREAT $54 rate for our attendees but you must book before 4/18/11.
Sunset Hotel and Casino has a GREAT $54 rate for our attendees but you must book before 4/18/11.
We want to hear from YOU … What are some of the best marketing ploys you’ve seen lately? Let us know in the comment section below!
