Do You Need a Sales Coach?

Maybe I should have titled this article “Why Use a Sales Coach.” Then I could have given you all the reasons why you should. However, I thought it better to ask you if you needed the help simply. My experience is that people are lousy at asking for help. For me, asking for help is an admission that I’m not all that and a bag of chips! I think ego and pride could easily be the enemy of greatness.

So I thought about how someone might answer the question above. Here’s what I came up with. Truthfully I’m more interested in the way you would complete the following sentence.

You might need a sales coach if:

1. You don’t have all the sales you want or need to meet the company goals/quotas.
2. You aren’t meeting your own financial goals.
3. You don’t have a real sales leader in your life.
4. You feel like you need more training.
5. You feel like you need someone to hold you more accountable.
6. You would like someone to encourage you, help you run new plays, and celebrate the fact that you win more than you have before with someone cheering you on to victory from the sidelines.

From a coach’s perspective, I’d like to address reason number 2 about why you might need a sales coach. It’s obvious that when you are in a sales position, you must meet the company goals or quotas to stay in that position. However, I think most salespeople who become superstars are focused not only on the company goals but are highly motivated by their own goals. Financial freedom creates personal freedom, and at the end of the day, I think most of us are interested in having a future that we feel like we can control. A successful sales career affords you this type of opportunity.

With personal and financial freedom in mind, I’d love to know how you ended up in your sales role; and wonder what you think selling is all about. In my mind, this profession is a great way to help others get what they want or need. Great salespeople understand that selling is about helping others. Jeffery Gitomer says no one likes to be sold, but everyone likes to buy.

Wouldn’t it be great if you could be on the selling side of the relationship and do it in such a way that inspires, excites, and makes others happy to exchange their hard earned dollars for your great product or service?  You would then be in a position to help others get what they want and in return you would have what you need too! This is a beautiful concept that I learned from the great sales mentor Zig Ziglar a long time ago and it stills serves me well today.

I have never felt like I had to talk anyone into anything. That’s not what sales are about. It’s also not JUST about taking orders or doing a good job with the orders that come in the door. Selling is about creating something for someone where nothing was before. Helping others have what they want or need matters. It matters to the buyer, and it should matter just as much to you as the seller.

Listen, I don’t know if you need a sales coach or not. I do know that often I need a kick in the butt to help me realize all that is possible for me and for those I serve. TrainerTainment is in the coaching business. Our sales teams perform at a high level. We can’t and don’t coach everyone. Everyone doesn’t need or want to be coached. However, if you are the kind of salesperson who sees that your superstardom is just within reach, but you aren’t quite there yet, then I hope you’ll call. Whether you are new to the sales role or have tons of sales experience, asking for a little help shows that you are looking for that financial freedom that is enjoyed by elite sales professionals.

Don’t wait. Scheule a growth call today.