Jeff Chatterton specializes in crisis communication, almost exclusively on the travel, tourism, attractions, and aviation industries. He is an IAAPA member, and the co-author of a best-selling book on crisis communications, “Leaders Under Fire,” intended to ‘peel back the curtain’ on many of the myths in crisis communications.
Session One: Trust
You’re thinking of reopening, but watching the chaos unfold around you. The staff is revolting. The public is upset and complaining on Facebook. The Mayor is on Line One, and the local TV station is on line 2.
Did you know the public doesn’t care how ‘clean’ you are, even in a pandemic? They want to know ONE thing: Can they trust you. And the way you try to establish trust, using traditional tools, isn’t going to cut it anymore.
Session Two: Messaging
What do you say when the public accuses you of putting public safety at risk by reopening? What do you say to employees who are upset that you’ve opened – or upset that you’re not open yet? How do you convince the public that your new procedures are for their benefit? What are the magic words you need to remember?
Jeff Chatterton will outline his secret formula to answer difficult questions. The best part – you only need to remember 7 to 11 words. The rest looks after itself.
Are we in for a bounceback or a long haul? How can we convince school boards to do business with us again? What clients can we afford to let go, and what clients do we need to reach out to in order to keep our business alive?
Jeff Chatterton is going to outline the steps toward prioritizing your stakeholders… and run us through a primer on exactly what NOT to say to them.
Are you looking to create your business’s ultimate arcade game room experience? If so, there are a few essential elements to remember when designing your space. This article will cover critical factors in organizing a game room, such as the necessary square footage and game types.
Are you ready for Bowl Expo 2024? This year, the premier event for the bowling industry is taking place at the Gaylord Rockies Resort & Convention Center in beautiful Aurora, Colorado.
In the dynamic landscape of the attraction venue industry, pursuing growth is crucial for operators and owners. The decision to expand an attraction venue goes beyond mere physical enlargement; it’s a strategic move aimed at tapping into new markets, broadening the customer base, and elevating the brand to new heights.
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