People are bombarded with marketing messages today. Since TV made its’ debut the amount of “buy me” messages cloud any busy day with pick my, try me, buy me, me me, me, me. I think people (ok I’ll just talk about what I know)… I think I have learned to filter and ignore many of those messages in order to just stay focused. An email pops into my box with an intriguing subject line, you can’t visit a website without dealing with an ad, even facebook peppers the side bar with, “try me” seductions. It’s overwhelming. A billboard here, a flyer there. Is it any wonder that people don’t see the signs in your building. We are conditioned to look past the clutter. The noise in our heads is already loud enough. So I thought about the simple things this week.
Here is a good for instance with one of the things we do for marketing at our company. I spend as much time thinking about what to title this newsletter as I do writing the article. I do that each week in hopes that you’ll open it and get something from the time you spend reading it. I bring this up today because the NEW YEAR is upon us. January is always such a perfect time to freshen up products, brochures, and to create something new. If you are planning to jump into the new year demanding something more than you got last year I have a little advice that I received from a speaker that I saw at the East Coast Trade show.
Ron Rosenberg spoke and sent out some great information following his presentation. One of the things that really grabbed my attention was all about creating great copy that makes people respond or take action or really just to pay attention to what you have to say.
Whether you are creating birthday brochure, a facebook post, blogging for a mommie’s group or simply trying to think of a good subject line for your email, I thought this bit of information from Ron said it all:
“A letter written by a 5th grader has more chance
of getting read than a graduate thesis.
Why? Because
a letter written by a kid is cute, engaging, and
probably more fun than the academic jargon
written by a college graduate.”
Since our businesses exude fun, I thought Ron’s advice was terrific. Take a look at your messaging. What are you saying to your customers? How are you saying it? Does it represent the fun you are trying to create for them?
As always, I’m grateful and inspired that you take time each week to read our newsletter.
