TrainerTainment at IAAPA Expo 2026
LET’STALK.
Growth starts with
a conversation.
Sales, guest service, and leadership training and coaching for entertainment businesses.
Want more sales, stronger managers, or a better guest experience? Bring us your questions and challenges. Let’s talk about your next step.
WHAT DO YOU WANTTO MAKE HAPPEN?
Find us atBooth S3375
IAAPA exhibit floorNovember 17–20, 2026
Let’s meet in OrlandoOrange County Convention Center
Find TrainerTainment at IAAPA Expo 2026.
Booth S3375 · November 17-20 · Orlando
Real FEC conversations
Pull up a chair.
What’s on your mind?
Party sales. Group business. Your team. Your next move. You don’t need to have it all figured out to start talking.
“Our party bookings are flat.”
Help your team ask better questions, follow up, and turn more inquiries into booked birthday parties.
“We need more group sales.”
Build relationships with schools, companies, and churches through a consistent outbound sales and follow-up process.
“My managers are stretched thin.”
Leadership, accountability and helping managers lead instead of doing it all.
“We want guests to come back.”
Give your team clear service expectations and the skills to make guests feel welcome, handle problems, and earn another visit.
100+
years of combined FEC experience.
You could say we have a lot to talk about.Fun Training. Serious Results.
Meet the Team
Six people. Plenty of personality. All ready to talk.
BETH STANDLEE
FOUNDER
Beth believes people can do more than they think, and she’ll happily challenge them to prove it. She’s spent more than 20 years helping teams sell, lead, and grow. Expect a good question, an honest answer, and probably a reminder to pick up the phone.
Fun fact
“Grow your people, grow your business” started with Beth. So if you came looking for a way to grow without investing in your people, pull up a chair. This might take a minute.
Talk to me about:
Sales, leadership, and growing the people who grow your business.
CANDI KELLEY
CEO
Candi takes the giant business problem that’s keeping you up at night and helps break it into steps your team can actually take. She’ll ask questions, connect the dots, and get clear on who owns what. Expect to leave with something to do.
Fun fact
If your center has Piano Keys, she’s checking the leaderboard. Then she’s trying to get on it. This counts as industry research, right?
Talk to me about:
Growth plans, tangled processes, accountability, and “How do we actually make this happen?”
VIVIAN CONTERIO
MARKETING & TRAINING SPECIALIST
Vivian turns “We have an idea…” into something people understand and want to act on. She connects marketing, design, and training to help teams tell their story and reach the right people. She also wears about 47 hats, and somehow they all coordinate.
Fun fact
She spent 20 years as a fashion designer before moving into marketing. That explains the eye for detail and her remarkable patience with “I’ll know it when I see it.”
Talk to me about:
Marketing your parties and events, promotions, and finding prospects with Google Maps.
SONYA TERRY
COACH & TRAINING SPECIALIST
Sonya knows learning to sell can feel awkward. The role-play. The prospect call. The money conversation. She gives people room to try, mess up, laugh, and try again with plenty of coaching along the way. Yes, you’re still making the call.
Fun fact
Event planner, Texas mum maker, and the person who can pull an outfit together out of practically anything. She brings creativity to a lot more than a sales conversation.
Talk to me about:
Birthday and group sales, prospecting, follow-up, and getting comfortable asking for the business.
GENEVIEVE SULLIVAN
COACH & TRAINING SPECIALIST
Genevieve listens closely, asks the question that makes you pause, and helps you figure out what to do next. She helps managers turn good intentions into better leadership habits and makes sure a good idea has a plan for Monday.
Fun fact
Dog lover, hiker, and proud owner of a pink belt. You’ll have to ask her about that last one.
Talk to me about:
Developing leaders, asking better questions, and turning “We should” into “We did.”
DENISE KILLIAN
COACH & TRAINING SPECIALIST
Denise helps owners and leadership teams tackle big decisions, set priorities, and build plans they’ll actually use. She asks questions, keeps the conversation moving, and makes sure everyone participates. Strategic planning with Denise comes with clear next steps and a good chance you’ll laugh along the way.
Fun fact
She loves all things Paris and usually knows the news before the rest of us. She’s also proof that serious business planning can include a little fun.
Talk to me about:
Business coaching, strategic planning, leadership accountability, and getting your team moving in the same direction.
2027 is calling.
What do you want
to make happen?
More group sales? Stronger managers? Better follow-up? Pick up the yellow phone at our booth and tell us.
Then pull up a chair. Let’s talk about what it will take to get there.
Book a ConversationSo many conversations. So little time.
We’ll save you a seat.
Choose a time to talk through your biggest challenge and identify a clear next step. Your questions are welcome. So are your tired feet.
Book a ConversationNot coming to Orlando? Let’s talk anyway.
View IAAPA event details on The GrowthPro Group →
LET'S TALK. THEN LET'S MAKE IT HAPPEN.
Your 2027 plan starts here.
Goals, prospecting, follow-up and tracking in one sales playbook. Pick yours up at Booth S3375.
Presale $39.99 through November 20. Regular $49.99.