McService & McPay

ghandi quoteWe’ve been talking a lot about great guest service over the last several months. I’m onsite this week with 3 Bowling Based Entertainment Centers in Canada. One of our primary goals for training is to help the front line staff create a culture of VIP service for their centers. Your people and your service are your UNIQUE selling proposition.

It’s interesting to me that one of the main news headlines this morning is all about McDonald’s front line workers going on strike so they can get more McPAY… I did not see a headline that said, McDonald’s workers are offering VIP McService in return for more McPay. (Maybe I shouldn’t watch the news!)

I do think there is a bit of a crises between what we want in terms of service, whether we are business owners or customers and what we are willing to pay for that VIP service. I also sincerely believe that if everyone got it that we are in service one to another that this issue would go away.

The very nature of working in the service industry suggests that as the employee you signed on to serve! I think that the rest of that sentence should say… “AT A HIGH LEVEL”. As business owners we have to define what that HIGH LEVEL means.

Have you established guidelines and training for delivering great guest service? Or is there just simple rhetoric that is used throughout the facility that sounds something like, “we consider the guest number one”. If you put a gesture with that “number one message” it could mean several things depending on which finger you use for that number one gesture.

I challenge you to come up with written standards of service and give detail to what that looks like when your employees are delivering that service consistently with each customer-everyday!

If you have some of that language written today, then I challenge you to review those values on a daily basis with your team. They need to be indoctrinated in a way. Remember to share with them WHY you believe what you believe when it comes to serving your guests.

I hope you take at least 1 step this week in creating a way to help your guest experience at least 1 VIP moment when they visit your facility!

Happy Serving,

Beth

Enough Time

newsletter quoteWhat does that mean? I’m completely obsessed with “time management”.

Having enough time is a unique concept. Managing time is kind of a crazy idea. We can’t control or even manipulate the number of hours, minutes, or seconds in a single day.  It’s a finite, limited concept-24 hours, 1440 minutes, 86,400 seconds. That’s it. And yet, I got into a micro-management conversation about handling my own schedule with a friend of mine recently.

My thought was I need to schedule 30 minutes between events on my calendar rather than continue to try and manage the back-to-back pace that I schedule on a daily basis. My friend said, “Well I think when you can figure out why you put your life together at this “over-committed” pace you’ll naturally allow yourself more time in the day.” That response, although I know how smart it is, really irritated me at the time. In my solution driven-fix it-brain, I needed a new behavior that allowed me to get it all done and have a little more peace of mind (thus the 30 minute idea).

The reality is, that from a time management point of view I am too optimistic about all the things that I can get done in a single day. Many of you have that same thing too. I talk with you and you tell me how pressed you are each day to get everything done. My team works with sales-people on a weekly basis. They are required make no less than 3 outbound-calls either in person or on the phone to perspective new clients every hour, each day. That’s more than 100 calls a week. This 100 call a week system works, and it works very well.  However, at time folks struggle meeting the goal. Why? It always comes back to having enough time.

Returning to the “friend” conversation, my optimism and stubbornness about finding a solution had my smart friend take our talk to a place that made a little more practical sense to me and compared the idea of “budgeting my time” to the same way I budget money.  I immediately locked on to that comparison.  I’m much better at budgeting money than I am time. Of course I did have the “aha” moment of wait… I can save and make more money but that’s not so with time. When I think about money, I have an abundance mentality. With time it feels like a scarce resource.

I don’t like the “scarcity” attitude. It doesn’t work for me. So what I decided about my time budget is that I want to make the most of it.  I get that.  However, I need to get a new definition of what the most is. If you know me well or even a little bit, you know I am a bit of a workaholic. So I spend a lot of time working. In redefining “getting the most for my time” I know that my relationships with friends, fun with my family, and even a quiet minute or two for myself need to have a larger allocation in that time budget.  Oh and I need to balance the time I spend with our clients and training my own staff.  And I must sell stuff to stay in business, work out, read, write and have pamper time. Sheesh… “ENOUGH”.

Ok, so it’s not like budgeting… its more about the reserve. For instance I’m much more comfortable when I have a certain amount of financial cushion in my bank account.  I rarely give myself much cushion with time. I’m aware there’s very little in reserve.  It made me wonder if I think that “reserve” time as wasted time?

Maybe if I think of it as cushion time rather than reserve time, that would work better in my brain.  I know how to do that. I leave extremely early for the airport to eliminate any stress of being late or missing a flight.  That creates a ton of calm and peace and I don’t feel like that’s wasted time. I plan to make phone calls, return emails, and sometimes just relax and read a good book.

Ok… I really like the thought of cushion time. That’s how I got to the 30 minutes between appointments. I’m  not some super hero trying to save the world by proving I can do more things in a single day than humanly possible.  I know that I don’t get extra points for having a bazillion things on my calendar.  And I’m realizing that I probably can’t live a full and rich life if I keep doing it just like I’ve been doing it.  Isn’t that the definition of insanity? Doing the same thing over and over again expecting a different result?

Here’s what I know for sure. I’m going to get the most out of every day.  That’s a given.  And I’m going to build in some cushion so I can have some reserve for you and for me.

Here’s what came out of my final thoughts on the subject…

The big question is/was …  how much reserve do I need? What if I got real stubborn about only working 8 hours a day and taking one full day off? Book everything on the calendar.  Declare the day off every week.  Create a 30 min cushion between scheduled appointments.  And get serious about determining the end of my workday (EOD) and fanatically get committed to NDP-Next Day Planning.

If I do that then I have a balance that includes sleep, work, and play! Sounds like an awesome plan.

8 hours of work

8 hours of play and personal

8 hours of sleep

It forced me to make a list of the “fun” things I like to do:  What’s your list look like? Do you have any advice about how nutty this plan looks?

  • Friends
  • Family
  • Bowl
  • Tennis
  • Cook
  • Shop
  • Travel
  • TV sometime-I love a good Law and Order Marathon
  • Clean… this one feels like work, (Have hired a housekeeper)
  • Work out
  • “Food Plan” time
  • Read
  • Write
  • Pamper
  • Nails
  • Hair
  • Theater
  • Art
  • Gambling
  • Movies with my boyfriend (OK Groom of almost 33 years)
  • Gathering with friends family
  • Talking on the phone
  • Good bottle of wine
  • What about helping others volunteer wise?

Thanks for taking the time to read!  I know this was a long one today. I’m seriously looking for feedback and would love to hear from you.

Beth

 

The “No Fit” Zone

no fit zoneYesterday my flight was delayed about an hour and twenty minutes.  My plane was coming from Tulsa except that it had mechanical difficulties (read: broken plane). That plane nor its crew ever left Tulsa so they had to find a new piece of equipment and crew for our flight.

I got to thinking about a restaurant or a family entertainment center with the same issues. You know, a game could be down or you could be out of something on the menu. You could be shorthanded or someone “called in” sick so you have to find a new “crew”.

It struck me funny (or at least odd) that no one was having a giant fit at the airport about getting their money back. You know what I mean… if you had an equipment failure in your center, there would be more than one person having a giant fit! I’ve seen people at a restaurant practically turn a table over because their soup was cold. The reason I thought this was so odd is that soup or that game probably cost less than $5.00.  I think I paid just under $500.00 for my airline ticket.  Should I have been more upset because I had just paid so much for my bad experience? Or have airlines trained us how to respond in these situations?

I wonder why guests think they need to have monumental fits. I believe that our customers giving us feedback is important for us to improve our service, but I also feel like there are a few customers that have learned that if they fuss loud enough, they get their money back. In this instance, I think that the customer has trained us!  Like if they get a regular Coke instead of Diet at a birthday party, the scream and swear and demand a full refund. In most situations, giving money back is not a long term solution.

Sometimes things are outside our control, or the situation, while an important customer service issue, warrants a less extreme action.  For example, I think that giving some type of voucher so we have the opportunity to really give the disgruntled guest a GREAT experience on another day is a much better choice than just refunding the current situation. There is no guarantee that the refunded guest will ever come back.

I think American Airlines (or any airline) could benefit greatly by awarding miles for every minute they are late. All of a sudden, that time delay becomes more positive. I can’t imagine it would cost them a lot. The people who don’t fly often are incentivized to sign up and begin to collect miles and those of us that fly all the time, see it as a real perk to help offset the delay.

Here’s what I know about travel… there are going to be delays. I don’t normally have a fit. I know the airline is doing the best they can and they want to get that plane out of there as much as I want to go. It’s just part of the experience. (Sounds like the stuff you put up with when you shop at Walmart).

I’m not sure that I’m making my point today. I was just struck by the great divide in a guest’s mentality compared to the size of the disruption of service. And by size I mean amount of money spent on the purchase as well as perceived importance of the situation. Cold soup-Meeting delay.  $5.00-$500.00.

It was a “No Fit” zone yesterday at the airport… we just waited. Your customer has a cow if they need to wait 5 extra minutes on a pizza. It’s an interesting business this business of guest service! Isn’t it? How is your employee supposed to know how serious the “disruption” is?

If you want to get your staff more prepared to handle that difficult guest situation, I want to encourage you to enroll in our Handling A Difficult Guest” eLearning Course.  It is FANTASTIC! We really want to be a resource for you in helping your staff become rock star performers!  Talk with us

We would love to hear your feedback! Join us on Facebook and let us know your difficult guest situation!

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