by Tech Support | Aug 18, 2010 | Sales
Meet Lexi. You might guess by looking at her picture that she’s bright and probably does a great job answering the phone. I met Lexi first by phone and email. She works for one of the centers that we serve, and about 10 months ago, she was required to implement our birthday sales qualification process. The way our program works is that we provide remote coaching and a script to anyone who answers the phone. The goal is, with a “sales process” in place, we can take the incoming birthday inquiry and turn it into a sale 9 times out of 10. We have shoppers that call to book birthday parties and then send immediate feedback to the center that rates the quality of the call.
In the beginning, when Lexi was shopped, she made sure to follow back up with us when and if she didn’t score 112% (there are bonus points). I spent time encouraging and coaching Lexi. She was doing a good job and getting good scores, but I felt like she might be missing the point. I admired the fact that she wanted to get a perfect score every time, but the real goal was to use the system in order to book more parties.
Last week I got to visit with Lexi in person, and I was so motivated I had to share her comments with you, and how she has helped her facility to increase birthday revenue by 49% this year.
Read on and see how they did it!
by Beth Standlee | Aug 10, 2010 | Sales
Communication, connection, and conversation. That’s the big buzz, and if we can’t get good at it, then in many ways, we will be disconnected from our customers because we have chosen not to communicate with them.
I am in no way, shape, or form a social media whiz or a marketing guru. Still, I can share with you the “must haves” that have helped my business succeed and the things a family entertainment center must embrace to have a credible presence in the marketplace today.
The “Must Haves”:
- You must have a website that doesn’t look like your brother–in–law created it in his spare time. Here is a partial list of the things that drive me crazy as a consumer and as a training company. When we go to a website to check out a client, here are the common things that I see that scream, “They don’t know what they are doing!” Read the rest of the article for the facts
by Beth Standlee | Aug 3, 2010 | Sales
I participated in the Bowling Centers Association of Michigan’s show last week. It was absolutely amazing. They had record attendance. I was invited to present our class that focuses on providing GREAT promotions year round. This seminar is a lot of fun, and the group as a whole shared amazing promotional ideas. I was so impressed with the Michigan board that put the show on and the bowling center owners that seem so committed to growing their businesses in the great state of Michigan despite the economy. You couldn’t miss the energy that surrounded the event. BPAA Executive Director, Steve Johnson, even commented on how well done and exciting the event was.
I think they are passionate about what they are doing in the state of Michigan. I’ve always thought a lot of Roger Philipi, and it was neat on the night of the banquet and awards to watch every single recipient honestly give recognition to others as they received the attention they deserved. It was obvious to me that they are passionate about their association and that they “get it” that they are truly in service one to another!
We had good trade show time, and I was able to meet proprietors that I had not met before as well as other vendors. I love the opportunity to talk with other business owners. As a business owner myself, I feel like we all experience many of the same joys and challenges of ownership. I am particularly motivated when I meet someone who loves what they do. My friend, CEO of Bowling Music Network, Jim Juniper, is an extraordinary business owner from whom I’ve learned a lot. He introduced me to Abid Skeikh, who is the owner of a sock company. Expert Hosiery, LLC.
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