It’s Personal

Success in anything is or should be personal. When it’s personal, there is accountability. Winning is on the line; most of us like to win. As we close the 1st quarter, it’s time to look at the goals we had set at the beginning of the year and measure how we did.

Did you set goals in January? Have you taken the time to see how you compare to last year? I will share something very personal in this week’s newsletter to help you and to help me. Business and personal stuff affect one another. So, what I will tell you is difficult to admit. I have the uncanny ability to set goals and win in business, but I struggle with my well-being.

If you know me personally or look at our website, you know I’m not skinny. You can bet I set weight–change goals in January. I did not win during the first quarter. The thing I did do was to get to the gym consistently. However, the food piece is hard for me. I have a million excuses, the top one being that I live on the road. I thought about those excuses and how they are similar to those we use in business. We start adjusting for failure when the numbers don’t add up instead of planning for success to reach our targets. Stuff comes up every day that detracts and distracts us from meeting our goals. I know that when I pass Popeye’s Chicken place in the Atlanta airport or the DFW D terminal, it is VERY difficult to resist that wonderful spicy chicken and the red beans and rice. Without a firm committed plan – I am subject to ingesting a bazillion calories! It’s the same with sales. If your goal is to make 6 calls every hour and someone distracts you with a 30-minute conversation, then it is very difficult for you to stay on track without the plan. I think we make a deal – you stay on track because you’ll sell more with more contacts, and I’ll resist red beans and rice at all costs!

Here’s what I’m going to do. I commit to you to help you commit to your sales goals. Our blog is a place to have good conversations with others in the industry. It is a great place to state your sales goals publicly.

I’m terrified to put this out here. However, I’ve had this weight battle most of my adult life. I don’t need it. It’s not healthy. If I have to ride in coach (which doesn’t happen often), I’m miserable because I’m just too big. So, if I publically state my goals and commitments to my journey I can be successful. If I can inspire you to state your goals publicly, you can have a second quarter you only dreamed of.

What should that commitment look like? I have a measurable number to reach for me and the personal journey. I think that makes sense for you, too. Look at birthday sales, group sales, and total sales. Pay attention to where you were last year and what can get you to a healthy level this year, and set that goal. My target for the next 12 weeks is to lose at least 24 lbs.

Regarding goal setting, I don’t think the big target is the best way to get optimum results. A lot of stuff must happen daily to hit that target. If we look at your birthday, group, and total sales and break out what has to happen to get you to your goals, then you must look at the day-to-day activity you need to commit to succeed.

TOOLS FOR SUCCESS

We have a cool new set of posters that you can use to target group sales. These posters sell like a baseball game and focus on daily contact with schools, churches, and companies. If you would like the file with these posters, state your goals on the blog, and we’ll send them to you for FREE. If you are already a member of Xpress Training, then the posters are in the tools section already. (I still would like to see your goals).

For me, the day–to–day effort that makes me most successful in my journey is that I begin my day in the gym. I plan my food for the day – so I’m not tempted by Popeye’s. I clear out any chips or cookies and stay far away from the places with them. At the beginning of the day and the week, I decide what my choices and goals are. I use tools. I log my food into a Weight Watchers journal online. This is not different from you logging your calls and the results daily. You can look back and understand your success or failure better when you write it down.

I have a trainer that I report to and who kicks my living “big” butt when I’m at home. Do you have a manager or a coach that is working with you? Find one. We can do that for you if you don’t have a sales coach.

Finally, be truthful. Don’t make excuses. Commit instead. If you have 10 parties a week and want to do 12 for the next 12 weeks, write it down. Please post it here. Get the tools you need to be successful.

If you’ve made it to the end of this week’s long article, thank you for giving me a forum. There is terror in making this personal commitment so public, but I haven’t found a way to succeed. Post your commitments. We’ll check on one another; and I’ll keep you posted on my journey. We are 12 days in, and I’m 4 pounds down. You build your sales, and I’ll build my health. We can do it – one party and one pound at a time!

Happy selling!

Good luck with training your staff during this new year of 2010. If you have any questions, please feel free to contact me at beth@trainertainment.net.

Beth contributes an article monthly for Replay Magazine titled The Party Professor. If you want access to the archive of “The Party Professor” articles (and much more), sign up for Xpress TrainingTM TODAY!

If Mama Ain’t Happy – Nobody’s Happy!

You know we do a lot of training regarding birthday parties. We can survey and participate in many programs with different facilities nationwide. If you are a TrainerTainment fan (to become a fan on Facebook, CLICK HERE), you know that our sales battle cry is “Find out what the customer wants and sell them that!”

In that spirit, I thought I’d share guest comments from birthday parties held last week at a facility where we helped open and install the birthday program. When a guest takes the time to comment, we need to assume that those comments are all about what they want and what they believe they received. 50+ parties were held at this location last week, and here are some of the comments that came across my desk. As a note, I made no edits to any of the comments, good or bad, other than taking the host/hostess names out of the comment.

  • We loved the birthday song.
  • Everyone enjoyed the party very much.
  • We just loved it!
  • Our hostess did everything for us. (actual host name was used)
  • The party room was not ready when we arrived, but it got that way quickly.
  • We loved the hostess, the fun, and the game cards for the kids.
  • The host was excellent; everyone loved him, and we enjoyed his service. (hostname was used)
  • We had a rowdy bunch, and (the host) handled them perfectly.
  • Everyone commented on how organized everything was.
  • The whole experience was great.
  • Our hostess was very interactive with the kids. (hostess’s name was used).
  • It was nice and very exciting.
  • We need more time in the room.
  • I love the idea of the Party Server.
  • (Our hostess-name was used) was wonderful.
  • I did not feel the room was small for the wonderful price.
  • It was a great, stress–free party.
  • I was very impressed.
  • They interacted with the kids.
  • The birthday song was “Hot!”
  • (Our hostess) was good with the kids.
  • Everyone seemed to be happy.
  • Emily even washed the cake off of my 1-year-old!
  • I need hot water in the bathroom.
  • My child had a wonderful birthday!
  • I am overall very happy with the party and, in particular, the Party Server.
  • I loved the entertainment and how laid back I could be.
  • (Our hostess) exceeded my expectations.
  • I will come again for my next party.
  • I loved the hospitality.
  • Everything was on point, and (our host) smiled all day.
  • Keep up the good work – everyone did a great job.
  • They met & greeted us at the door, showing hospitality and care.
  • Our Party Server is a wonderful party host.
  • We didn’t have to do a thing! (Our hostess) was very attentive to my guests and relieved the usual frustration. I was glad I didn’t have to be in charge. I believe that the party was very nice.

We are so excited to see this type of feedback. We know it makes a difference when we train large teams to meet and greet the party at the front door, make up your birthday song, and interact with the party rather than react to problems. When the guest tells us in their own words what a great difference it makes, we know we are on the right track.

Is your birthday program all you mean it to be? Are you surveying your guests? Do you know what they think? We have a great guest survey card on our training portal, Xpress Training. If you’ve made it to the bottom of this article and would like a free 2–week trial to look at Xpress Training, then sign up for your free 7-day trial today!

Thanks so much for reading our article each week. Take 2 more minutes, use the blog space below, and tell us about any great guest feedback you’ve received lately or mention the questions you would like to see on a guest survey card.

Happy selling!

Good luck with training your staff during this new year of 2010. If you have any questions, please get in touch with me at beth@trainertainment.net.

Beth contributes an article monthly for Replay Magazine titled The Party Professor. If you want access to the archive of “The Party Professor” articles (and much more), sign up for Xpress TrainingTM TODAY!

Selling Happens Everywhere

Those of you that know me understand how much I love Las Vegas. Those that know me well believe I should start a 12 step program when it comes to my love of video poker! We all have our vices. However, last week during Fun Expo I had the great fortune to meet up with a terrific salesman at the nickel video poker machines!

I didn’t know the guy was a salesman and I don’t know that he was actually prospecting but WOW was I impressed with his salesmanship. J Brock, TrainerTainment VP, and I were playing video poker at the Hilton. We had our show badges on so that’s a great clue that we might be exhibitors at a trade show. JB was sitting next to me watching – his money ran out faster than mine (this is the gamble with triple play video poker!). A gentleman approached and asked if he could play JB’s machine. JB got up and moved to the other side and the new guy sat down.

This guy was friendly. He asked us what show we were attending and the conversation begin. Just like that, Steven from BEYOND EXHIBIT LOGISTICS, a logistics company, had struck up a casual conversation and put himself in position to make a great sale! I don’t know that his intent was to prospect but his approach was fantastic. Let me explain.

Just like all companies, we are always looking for ways to get more money to the bottom line. One of the primary ways we market TrainerTainment is to attend tradeshows. Even though our booth is fairly small it is very expensive to ship it back and forth from Texas to Las Vegas. I’m not sure why it has taken me 5 years to figure out that we might be able to save A LOT of money if we just leave the booth in Vegas.

I had already coordinated with a friend of mine who lives in Vegas to leave the booth in his garage. I worried about imposing but I was really looking for a solution to the expensive shipping options. My friend and I had decided that if the booth didn’t fit easily in his garage that I would rent a storage unit instead.

I was very concerned about how we were going to get the booth to and from the storage location and the shows that we attend. I give you this background information so that you can understand how timely it was for the logistics guy to sit next to us at the video poker machine.

Steve – video poker player, logistics guy, and Las Vegas enthusiast was so terrific. Like I said, he found out what show we were attending. In the course of the conversation I asked him what he did, and he explained that he walked all the trade shows in Las Vegas. His job included storing and managing the logistics of getting booths to and from the tradeshow floor. I couldn’t believe it. I didn’t even know there were those types of services. And I certainly didn’t think it was something I could afford.

In the short conversation we had at the video poker machines, I learned that for less than the cost of shipping our booth 1 way Steve’s company could take care of us for the entire year! I was hooked. I needed to know more. Steve asked about out booth number and promised to come by the show floor the next day.

We all got back to our video poker playing – (NO jackpots were hit), and set a plan in motion to get together the next day. As promised, Steve stopped by the booth the next day. He took care of all the details of getting our booth off the show floor and had plenty of other good money saving ideas that included sales of products that we could buy from his company.

Opportunity is everywhere. Steve may always prospect in this casual way. I’m going to ask him. It’s a smart way to find sales. His follow up was terrific. He loves and believes in the services his company provides. I wish I had known about him 5 years ago.

His prospecting made me think of how we all do business every day. Do you have the opportunity to prospect in places that are outside your four walls? Fundraisers, group events, parties, and field trips are needed by everyone you know. When’s the last time you started talking to a stranger about all the things you can do? Logistically thinking – I believe we could all take a lesson from Steve and start looking for opportunity everywhere!

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